Gardein Launches New "Cheat on Meat" Campaign and Las Vegas Getaway Giveaway

Our friends at Gardein launched a new campaign and Vegas getaway giveaway this morning and it's super easy to enter. Check out the details:

With the New Year everyone is thinking about self-improvement. In fact, each New Year nearly 100 million Americans draw up a well-intentioned New Year’s Resolution list with the number one resolution being to 'lose weight' and with 'exercise more' second.

So how are Americans going to keep their 2012 health resolutions? Well, Garden Protein International, a leading national meat-free food brand and makers of Gardein, is making it easy for people to stay focused on their diet and health resolutions.

Starting Jan. 9, Gardein is reaching out to those living in the Los Angeles area with a challenge to "cheat on meat" and not their health. Gardein, made from a slow-cooked blend of vegetables, grains and plant-proteins (soy, wheat and pea), is tasty and convenient – making it simple for people to replace chicken, beef, pork or turkey in their diet with nutritious Gardein.

Gardein’s “Cheat on Meat” LA campaign encourages people to reduce meat consumption and includes radio and on ground (bus and billboard) advertisements as well as a nationwide consumer contest. Individuals who “cheat on meat” or do not eat meat can enter Gardein’s “Cheat and Win” contest for a chance to win a free trip to Las Vegas.

People often say they eat meat for the protein. Well, Gardein offers the same protein as lean meat or chicken without the saturated fat, cholesterol, or the hormones and antibiotics that animal protein often contains. With Gardein, people can eat meat-free without sacrificing taste, and while also knowing they are helping the planet and saving animals lives.

During the course of Gardein’s "Cheat on Meat" campaign, which runs through March 1, 2012, consumers in the greater Los Angeles area will have an opportunity to sample delicious Gardein at select Whole Foods Market locations or fresh off the Green Truck™ that will be featuring and sampling special Gardein menus.

The top 10 Reasons to "Cheat on Meat" with Gardein are:

1. Tastes great
2. It's easy
3. Look better, feel better
4. Cheaper to cheat
5. Zero guilt
6. Naturally good
7. Good for your heart
8. Green is good
9. Feeds more
10. It's a win, win!

Click here to visit Gardein's site.

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